bandwagon effect

Definitions of bandwagon effect
  1. noun
    the phenomenon of a popular trend attracting even greater popularity
    “in periods of high merger activity there is a bandwagon effect with more and more firms seeking to engage in takeover activity”
    “polls are accused of creating a bandwagon effect to benefit their candidate”
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    type of:
    consequence, effect, event, issue, outcome, result, upshot
    a phenomenon that follows and is caused by some previous phenomenon
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